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Introduction to Branding & Visual Identity

Part of Corporate Branding and Design Programme

Duration

2 Weeks (12+ Hours)

Classes

3 per week (2 Hours each)

Mode

Hybrid (Online & Onsite)

Certificate

Certificate of Completion

About This Module

This module introduces you to introduction to branding & visual identity and teaches you the essential skills needed to work confidently on real-world projects.

You'll build confidence with practical exercises, guided instruction, and a strong foundation before moving to the next module.

Curriculum Overview

Explore what you'll learn in this module.

1Introduction to Branding3 Lessons
  • What is branding? Corporate vs product branding
  • Elements of a strong brand (mission, vision, values)
  • Case studies of successful brands
2Brand Strategy Essentials3 Lessons
  • Defining target audience & positioning
  • Brand personality & tone of voice
  • Brand storytelling basics
3Visual Identity Basics3 Lessons
  • Principles of visual design
  • Logo types & brand color psychology
  • Typography basics
4Introduction to Canva for Branding3 Lessons
  • Creating branded templates (social media posts, flyers)
  • Using Canva for presentations & brand kits
  • Exporting for web & print

Some of our students work at

astut.jpg
technic-fmc.jpg
confinityai_logo.jpg
seepco.jpg
Transcorp.jpg
eastatlantic-logo.png
descasio-logo.jpg
polar.jpg
communal.png
zeniv8-logo-purple.png

Other Modules in This Programme

Module 2

Designing Brand Assets

Continue building your skills with the next part of this programme.

View Module

Module 3

Advanced Branding & Corporate Design Strategy

Continue building your skills with the next part of this programme.

View Module

Full Programme

Corporate Branding and Design Programme

Unlock all modules and complete the full learning journey.

View Full Programme

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