Corporate Branding and Design

• What is branding? Corporate vs product branding
• Elements of a strong brand (mission, vision, values)
• Case studies of successful brands

• Defining target audience & positioning
• Brand personality & tone of voice
• Brand storytelling basics

• Principles of visual design
• Logo types & brand color psychology
• Typography basics

• Creating branded templates (social media posts, flyers)
• Using Canva for presentations & brand kits
• Exporting for web & print

• Characteristics of memorable logos
• Sketching logo concepts
• Creating logos in Canva / Illustrator

• Business cards, letterheads, and email signatures
• Brand consistency across documents

• Website branding basics
• Social media identity & branded templates
• Figma introduction for web & app mockups

Develop a brand identity pack (logo, fonts, colors, 3 branded templates)

• PDF brand guidelines
• Sample assets

• Building a brand book (do's & don'ts)
• Maintaining consistency across teams

• Designing pitch decks & corporate presentations
• Internal branding & employee alignment

• Creating a campaign theme
• Ad banners, posters, and digital creatives
• Cross-platform consistency

Build a full Corporate Brand Identity Pack for a fictitious or real company

• Define mission, vision, values, positioning
• Create logo, fonts, color palette
• Design brand assets (business card, social post, letterhead, pitch deck)
• Compile a brand guideline PDF